SEO Training and Digital Marketing Training Pandesara Surat

Learn SEO Training and Digital Marketing Training Course in Pandesara area in Surat. we also provide Digital Marketing Course services with lowest price rate.

Introduction to SEARCH ENGINE OPTIMIZATION:

What is a Search Engine & What is SERP
How Search Engine Works (Crawling, Indexing, Serving)
What is crawler, robots and spiders
Types of Search engines

SEARCH ENGINE OPTIMIZATION Types and Techniques
What are White hat, Black Hat & Grey Hat SEARCH ENGINE OPTIMIZATION
Introduction to Google Search Engine
Google Web Master Guidelines and Best practices
Overview of ON-Page, OFF- Page, Universal SEARCH ENGINE OPTIMIZATION

Google Algorithms & Penalties
Google Algorithms & Different Algorithm Updates
What Is Google Page Rank
Overview of Google Panda, Penguin, Hummingbird
EMD, Pigeon, Rank Brain, Mobile & AMP updates
What are Possum, Fred Algorithms
Why google penalizes websites
How to Prevent websites from Google Penalties

Keyword Research
Importance of the Keywords in SEARCH ENGINE OPTIMIZATION
Types of Keywords
Keyword research, Different Online Keyword research tools
Google Keyword planner
Google Trends and Google Correlate
Other Keyword tools like Uber Suggest, WordStream Free keyword tool

On-page SEARCH ENGINE OPTIMIZATION:
Introduction to On-page SEARCH ENGINE OPTIMIZATION
How to Create Search Engine Friendly Content?
Content optimization for Search engines
On-page SEARCH ENGINE OPTIMIZATION, Step by step explanation
What is SEARCH ENGINE OPTIMIZATION Title/Meta title, how to write Meta titles & Best practices
What is Meta Description and How to write?
Meta Keywords and importance of Keyword Density
Keyword Cannibalism
What are Header Tags and importance in On-page SEARCH ENGINE OPTIMIZATION
Anchor links and Anchor text
Alt.txt, captions and Tags
Inbound Links & Outbound Links
Slug, Url structure and Permalinks
Site Navigation
Breadcrumbs
Plagiarism and Duplicate Content
Best Landing page practices for SEARCH ENGINE OPTIMIZATION
Robo.txt and URL Canonicalization
HTML/XML Sitemaps creation and submission

Off Page SEARCH ENGINE OPTIMIZATION:
Introduction to Off Page SEARCH ENGINE OPTIMIZATION
Different strategies for Building links
Step by Step Off-page SEARCH ENGINE OPTIMIZATION Explanation
Importance of Backlinks
What is Link Juice, Link authority?
What is Page Authority & Domain authority?
Link Building Practices
Different Search Engines Submissions,
Directory Submissions
Web 2.0 sites and link Submission
What are EDU links, Wiki Links and GOV links?
Forum Posting, Article writing, Press release
Microblogging or Commenting
Classifieds posting, Business Listing
Question and Answers
Social Bookmarking, Social Networking, RSS Feeds

Universal SEARCH ENGINE OPTIMIZATION:
What is Universal SEARCH ENGINE OPTIMIZATION
Search 3.0 ( WEB 3.0)
Google Universal Search Overview
How to Optimize Universal Content for Search engines
Media files Optimization
Image SEARCH ENGINE OPTIMIZATION Optimization
SEARCH ENGINE OPTIMIZATION for Videos
SEARCH ENGINE OPTIMIZATION for Doc Files, PPT files, Animation files, Audio
Rich cards and snippets
Local SEARCH ENGINE OPTIMIZATION for Local Businesses Listings:
Optimizing Local Business website for Search Engines
How to prepare a Local SEARCH ENGINE OPTIMIZATION strategy
Google my Business page creation
Google Map’s listing
Local Business creation in Google and Bing Places
Analytics integrations
Yellow pages & Local Directories submission

SEARCH ENGINE OPTIMIZATION Course Training in Center of Marketing includes Advanced SEARCH ENGINE OPTIMIZATION Topics and tools like Webmaster tools and Google
Analytics to Track step by step SEARCH ENGINE OPTIMIZATION Reporting and
Keyword Performance.
Web Master Tools/Search Console:
Google & Bing Webmaster tools setup
Integrating Search console with website
Search appearing settings
Structured Data, Rich cards, Data Highlighter, HTML Improvements
Accelerated Mobile Pages (AMP)
Search Traffic Settings
Search Analytics, Links to your site, Internal Links, International Targeting
Indexability& Crawling settings
Index Status, blocked resources, remove URLs
Crawl Stats, Crawling Errors, Fetch as Google, Robo.txt tester,
Sitemap Submission

Google Analytics:
introduction to Google Analytics
Integration of Website with Google analytics
Real time Traffic analytics, Traffic sources
Audience Overview, Demographics, Location & Language Tracking
Behavior, Devices and Acquisition
Tracking Leads and Goal setting

SEARCH ENGINE OPTIMIZATION site analysis & Reporting

Website SEARCH ENGINE OPTIMIZATION analysis
Competitor SEARCH ENGINE OPTIMIZATION Analysis and strategy preparation
How to create SEARCH ENGINE OPTIMIZATION reports for Clients

Creating different Customized Goal driven reports
Creating SEARCH ENGINE OPTIMIZATION Reports by using Different online tools

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